Websites aren’t just the preserve of businesses; all types of organisations can benefit from having an online presence, and that’s equally true of clubs, societies and voluntary groups. Whether you’re focused on a sport, hobby or local campaign, a website is a useful tool. Even football clubs will take the time to create websites both for their supporters and players and these will often have the match schedules, recent results and pictures of the players in their Football Kits that you can find at places like www.kitking.co.uk/
Building a website for a club or voluntary body isn’t really that different from building one for a small business. There are some fundamentals you need to get right. The site needs to be easy to navigate, and it also needs to get across the fundamentals of what your organisation is about in a clear and readable style.
It helps if it looks good too and is in line with your existing image, so use any colours, logos or badges that already feature on your existing letterheads, leaflets and other materials. Remember that the site is probably the first contact people who are interested in what you do will have, so you need to make a good impression. In the modern world that also means making sure it’s mobile-friendly.
Of course, a website isn’t just about attracting new members; it’s a good way of staying in touch with existing ones too. You can use it get out news about meetings, fixture lists and events as well as publicising your successes. Because it can be updated quickly, a website is much more flexible than the traditional printed newsletter.
By linking to membership management systems you can also turn your site into a self-service portal. Members can see when their subscriptions expire and even renew online, making the running of the organisation easier and smoother. This can be extended to other areas, such as booking places at events, again making life easier for members and administrators alike.
Getting It Right
Business websites have to comply with certain legal requirements, and although some of these may not apply to voluntary organisations and clubs, there are some things it’s worth getting right.